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Capabilities
› Descriptive Analysis
› Discrimination
Testing
› Off-Site Training
› Consumer Testing
› Overview |
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Descriptive Analysis
A combination of qualitative and quantitative testing in which highly trained panelists rate the perceived intensity of specified attributes, using a scale.
The intensity scores for the attributes define the sensory properties, which can be used in product development to:
- Identify gaps within the marketplace
- Detect key drivers of consumer acceptance and product optimization
- Determine the effects of ingredient change on the product
- Understand the effects of product storage over time
We currently run five sessions a week. We have two highly trained expert panels recruited from the local area; one commercially available to work on various products and one dedicated to a single client.
We also recruit and train new panels to meet clients' objectives.
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