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The Institute for Sensory Research

Month: June 2019

June 25, 2019
by ISR
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ESOMAR Client Summit

If you’re heading to the ESOMAR Client Summit in NYC this week, we’d love to catch up with you.  We’ll have a tabletop exhibit so please pop by to say hello!  Or, reach out and we’ll arrange a time for … Continue reading →

Categories: Uncategorized | Tags: esomar, sensory capabilities, sensory facility, sensory research | Permalink

June 11, 2019
by ISR
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Category Appraisal: the Basics

Need to know how your product stacks up against the competition and why one product is preferred over another? Category appraisal can answer those questions. Category Appraisal combines consumer product testing with detailed product characteristics from our descriptive panel. It’s … Continue reading →

Categories: Uncategorized | Permalink

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