Hybrid Descriptive Analysis: the Basics

Need to know how your product is different than the competition? We use Hybrid Descriptive Analysis to answer this question.

It identifies attributes and characteristics that are meaningful to the product developer for your product category.

We use our trained sensory panel to test the product. Training is led by a sensory expert, and continuous feedback is provided to the panel. Because it is product focused, panel training is shorter than with other methods.

Through this testing, the panel aids in “lexicon” development.

At the end of the project, you will know how your product differs from
the competition. And, you can use some of the terminology for consumer testing. You’ll also be able to provide guidance to product development teams

Hybrid Descriptive Analysis can be used for many product categories, such as Food, Beverage, Beauty, Personal Care and Household Care.

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