Objective
Our client wanted to measure sensory attributes for various time points for all flavors of their nutritional shake product line. They also wanted to develop a full descriptive profile for their Orange Pineapple nutritional shake.
Methodology
We conducted the following tests and also created the lexicon for each of the flavors in the product line.
- 30 Days: Formula 1 v. Formula 1x, ANOVA data collection
- 60, 90, 120 Days: Formula 1x, Consensus data collection
- 6 Months: Formula 1x, Consensus data collection
- T-test data collection
What We Did
We assessed Flavor, Aroma, Aftertaste, and Texture attributes at the 30-day and 6-month marks for each of the four flavors. Here’s an example of the aftertaste and texture attributes:
What We Learned
We identified how the sensory profiles changed over time for each of the flavors. Here’s an example of the Orange Pineapple flavor:
For common attributes, we determined that all products continue to deliver similarly for flavor, aroma intensity, aftertaste, and mouthfeel attributes.
For the complete PDF, click here.